Elena Martynova and Yuriy Vyrovoy did a presentation on Best Marketing Practices 2016 conference
Director of strategic marketing of 1+1 media Yelena Martynova and Kwendi partner Yuri Vyrovoy case presented the case on successful repositioning of 1+1 TV channel. As a result of three-years collaboration between 1+1 and Kwendi, the channel significantly improved its market position and became one of the leading Ukrainian TV channels by viewership again.
The audience was interested because the case describes, on the one hand, a monumental shift in development of Ukrainian giant brand, and on the other hand – the marketing tools that are effective for the specific television market, in comparison with FMCG-markets.
Television itself is an instrument for most marketers. Development of the main marketing communication channel – is the subject of interest for all participants.
Best Marketing Practices conference was held in the framework of Effie Awards Ukraine 2016 Award.