Regular survey of Kwendi Media Audit: advertising market estimated the level of media inflation in 2016 and gave a forecast for 2017
In the framework of Kwendi Media Audit regular initiative the top managers of Ukraine's leading advertising holdings have specified estimates of media inflation in 2016 and named the possible level of inflation in 2017. All major agencies, including Publicis Groupe Ukraine, Dentsu Aegis Network Ukraine, Omnicom Media Group (Media Direction and Optimum Media), ADV Ukraine and Group M, took part in the survey.
The data is collected in the form of minimum and maximum expectations, on the basis of which the average level of media inflation is determined.
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