Research of audio-visual communication
Basic Kwendi Impact Studies product has the wide range of appliance – we analyze perception of TV programs and serials, TV, radio and print advertising, radio stations playlists. We have collected the unique knowledge databases for all types of products (hundreds of TV programs, thousands of ad reels and layouts), which allow to correctly create basic hypotheses and compare products with analogues in category.
Kwendi Impact Studies invented biometrical technology Kwendi Emo Meter for deeper research of people response. It allows to tracks respondents’ engagement in audiovisual communication.
Kwendi Impact Studies conducts sociological projects of any complexity and geography: quantitative and qualitative research, focus groups, interviews, expert interviews, ethnographic research.