Kwendi Media Audit

Kwendi Media Audit is the leading independent media auditor in Eastern Europe and Central Asia.

We help to ensure transparency of media planning and advertising buying in 15+ countries.

Our services are used by marketing and buying specialists from more than 70 international and local companies, including advertisers from TOP-10 of their markets.

Since 2006 we have prepared over 1000 media audit reports. Every year we conduct dozens of media tenders, trainings and consulting projects. Kwendi Media Audit customer pool in Ukraine annually covers more than 30% GRP on the TV market.

Kwendi Media Audit cooperates with leading international media consultants. We have the direct access to market data and practices, wide experience in adapting the international reporting standards to the characteristics of local markets.

Post media audit

Post media audit allows to verify the quality of media agency work. It is needed if you look for the answers on the following:

  • Did media strategy meet brief requirements, competitive environment and brand’s communication tasks?
  • Was planning and buying the best possible related to the key performance indicators of media strategy, competitive environment and market practices?
  • Were key media indicators planned and accomplished correctly, were campaigns’ budgets estimated appropriately?
  • Were purchasing prices optimal according to market benchmarks, seasonality, budget volume and other parameters?

Post media audit gives the possibility to specify areas for improvement in media performance and optimize planning and buying for next periods.

Pitch management

Kwendi Media Audit experts help Ukrainian and international companies choose media agencies since 2006. We speak common language with company’s marketing and procurement teams as well as media agencies teams.

With the help of our experts, you will:

  • Create the media brief and choose participating agencies
  • Set up timing and procedures for media pitch
  • Make thorough analyses of proposals
  • Conclude the contract with the winner that includes all necessary garanties

Media consultancy

Kwendi Media Audit helps marketers enhance the effectiveness of cooperation with their media agencies.

We regularly do personal consulting and trainings for companies’ staff and TOP-managers.

Experts
  • Svetlana Kalinina
    Kwendi Media Audit managing partner

    Svetlana works in media since 1986, started at the Ukrainian State Television. She was Media director of Linea12/McCANN ERICKSON (from 2001 – MD of Universal McCANN) for 10 years. In 2006 Svetlana headed Kwendi Media Audit.

    She earned MBA degree in International Management Institute (MIM-Kyiv).

  • Renata Polischuk
    KWENDI+RMA partner

    Graduated from Mechanics and Mathematics Faculty of MSU and started her career in media in 1999. After successful work as media group head in Initiative Media Moscow, she has been director of planning and media director Initiative Media Kyiv, and also – MPG Kyiv general director. In 2009 Renata joined Kwendi expert group as the leading expert on media audit. In 2014 she became KWENDI+RMA partner.

  • Olga Zhuravlyova
    Leading expert in media audit

    Olga started her career in media in 2004 in Media Direction Ukraine agency as TV planner. Then she worked as media planner and media group head. In 2011 Olga became agency’s media director. In April 2014 she joined Kwendi Media Audit team.

  • Victoria Kalugina
    Leading expert in media audit

    Victoria has 10+ years experience in Advertising. Started as an Account Manager at Linea 12/McCann Erickson in 1997 and promoted to Account Director later on. In 2008 she left the Agency as Media Planner on maternity leave.

    In 2014 Victoria joined Kwendi as leading expert in media audit.

  • Konstantin Bogomolov
    OOH expert

    Started his work in advertising as media buyer in Visage/Publicis agency in 1997. Continued his career as OOH department head in B&B and Media Direction Ukraine from 1998 till 2005. Then he worked for OOH operator N-Outdoor until 2007.

    Konstantin serviced such clients as Coca-Cola, Pepsi, UMC, Reemtsma, LEK Foxtrot, Siemens.

  • Tatyana Guz
    Media audit expert
    Tatyana joined Kwendi Media Audit team as media audit expert in 2012. In 2013 she graduated from Institute of Application System Analysis of NTUU KPI.
  • Kira Kasianova
    Media audit expert
    Kira graduated from NTUU KPI, Institute for applied system analyses in 2009. From 2009 to 2011 she studied at the graduate school. Works in Kwendi Media Audit since 2008.