Kwendi Media Audit

Kwendi Media Audit is the leading independent media consultant and media auditor in Eastern Europe, Caucasus and Central Asia.

We make an independent review of the effectiveness and efficiency of media advertising investments. We help clients to control their advertising costs, optimize procurement, organize and conduct media tenders, and establish transparent and efficective relationships between advertiser and agency.

Kwendi Media Audit was created in 2005 and has audited 1000+ advertising campaigns with a total budget of more than $1 billion.

Kwendi Media Audit is a partner of leading international companies - Ebiquity, ECI, DG2, Stars, Media Path, MediaSense, FutureLab, and others. We have extensive experience in adapting international reporting standards to the local markets of Eastern Europe, Caucasus and Central Asia.

The Kwendi team has unique experience in rapidly changing markets. Our methods allow us to quickly and reasonably advice on the changing media landscape of different countries.

We do not buy or plan advertising, are not affiliated with any media or advertising company, and provide an independent opinion for the largest advertisers.

Media audit

When it comes to media spending, you need to know you’re getting what you paid for. Did you receive what was purchased, was a fair price paid, and were resources managed appropriately?

We will provide you with verification of advertising placements and expert advice on quality of your media agency work.

It is necessary if you are looking for answers to questions:

  • Does the media strategy match the brief, competitive environment and brand communication objectives?
  • Was the planning and placement optimal for the key parameters of the strategy, competitive environment and market practice?
  • How well are the media parameters planned and implemented?
  • Were purchasing prices optimal taking into account market benchmarks, seasonality, budget level and other parameters?
  • Carrying out a media audit makes it possible to identify problem points in the work of the agency and optimize the planning and procurement of advertising in the future.

Our services are used by marketing and procurement specialists from 100+ international and national companies.

Pitch management

When you want to choose the best partner for ads planning and buying in a country or region, the Kwendi Media Audit team will help you fully organize the process, from the correct task and analysis of potential participants, to briefings and presentations organization, scoring and preparing the most complete information for decision.

Our experience, expertise and knowledge allow you to

  • Create the media brief and choose participating agencies
  • Set up timing and procedures for media pitch
  • Make thorough analyses of proposals
  • Conclude the contract with the winner that includes all necessary garanties

The Kwendi Media Audit team has conducted over 100 media tenders.

Media consultancy

Kwendi Media Audit provides advertisers with advice on media landscapes, opening up new opportunities based on best practices.

We help companies increase the effectiveness of cooperation with a media agency, and help an agency better understand the objectives of the advertiser.

Kwendi Media Audit conducts personal consultations and trainings for top management, as well as marketing and procurement teams of large advertisers.

Analyses

Kwendi has direct access to media audience data.

Kwendi Media Audit conducts analysis based on data from various media consumption research. We work with major advertisers, evaluate efficiency of media channels, and solve a variety of marketing tasks.

We empower our clients with the knowledge they need to better control their media ecosystem.

Relationships with media agency

We work to create trust, transparency, and accountability by building productive relationships between advertiser and its media agency. 

The Kwendi Media Audit team helps to build the process of interaction between the client and the agency. Our principles are openness, transparency and mutual understanding for all participants in the process. We help to set up agency performance evaluation system in order to encourage success and timely correct gaps.

Experts
  • Andrey Taranov
    Managing Partner of Kwendi Expert Group

    Andrey did the planning and purchase of media for national and international advertisers for 9 years in the media agency Media Direction Ukraine (formerly Provid/BBDO).

    After, he worked as a consultant in the field of media marketing and communication strategies.

    In March 2005, Andrey Taranov became the co-founder and managing partner of the Kwendi Expert Group.

    He taught advertising and marketing communications at the Kyiv Institute Of International Relations, and was a member of the media jury of the Kyiv International Advertising Festival.

    taranov@kwendi.net
    +38 050 310 25 62

  • Svetlana Kalinina
    Kwendi Media Audit managing partner

    Svіtlana has been working in media since 1986, she started on the Ukrainian State Television.

    For 10 years she was the media director of the Linea12/McCANN ERICKSON agency (since 2001 the media division of Universal McCANN).

    Svіtlana Kalinina got an MBA degree from the International Institute of Management (MIM).

    In 2006, Svetlana Kalinina became a head of Kwendi Media Audit.

    sk@kwendi.net
    +38 067 230 82 56

  • Renata Polischuk
    Partner of Kwendi Media Audit for Foreign Market, Leading Media Audit Expert

    After graduating from the Faculty of Mechanics and Mathematics of Moscow State University, in 1999 Renata started her career in media advertising.

    After work as a Media Group Head at Initiative Media Moscow agency Renata worked as a Planning and Media Head of Initiative Media Kyiv, and then as a CEO of MPG Kyiv.

    In 2009, Renata Polishchuk joined Kwendi Media Audit.

    rp@kwendi.net

  • Olga Zhuravlyova
    Partner of Kwendi Media Audit for the Ukrainian Market, Leading Media Audit Expert

    Olga Zhuravlyova began her career in media advertising in 2004 at Media Direction Ukraine as a TV Planner. Then she became Media Group Head, after  a Media Head of the agency.

    In 2014, Olga Zhuravleva joined Kwendi Media Audit.

    zhuravlova@kwendi.net

  • Victoria Kalugina
    Leading expert in media audit

    Victoria Kalugina began her career in media advertising in 1997 as an account manager for Linea12/McCann Erickson agency, then became an account director.

    In 2014, Victoria Kalugina joined Kwendi expert group.

    kalugina@kwendi.net

  • Kostiantin Bogomolov
    OOH Expert

    Kostiantin Bogomolov started in advertising in 1997 as a media buyer at the agency Visage/Publicis.

    He continued his career as outdoor department head of in media agencies B&B, Media Direction Ukraine (formerly Provid/BBDO). Then Kostiantin worked in outdoor advertising operator N-Outdoor.

    In 2007, Konstantin Bogomolov joined the Kwendi expert group.

    kb@kwendi.net

  • Kira Kasianova
    Media audit expert

    Kira graduated from NTUU KPI, Institute for applied system analyses in 2009, then did her PhD degree.

    Kira Kasianova joined Kwendi Media Audit in 2008.

    kasianova@kwendi.net