- Sabina Ablyaeva
- PR director of Ukraina channel
- Nataliya Boyko
- Marketing director of UMH Publishing
Kwendi Media Branding creates media brands and marketing strategies for them. However, in order to avoid conflict of interest with Kwendi Media Audit, we do not deal with pricing and media sellers.
Our area of competence is to find the ways to satisfy people needs in content by analyzing media impact on them.
International experience and our own 15 years of expertise gave us media brand creation tools. We regularly analyze markets of different countries to know their trends and best practices.
We share the experience – not only create practical solutions but help clients put together a team to implement them.
Kwendi Media Branding clients are leading media holdings and content producers: TV channels, publishers, radio groups, online media in Central Europe, the Caucasus and Central Asia.
The goal of Kwendi Media Branding is to help a media brand team get to know their consumers and their expectations.
Using an extensive array of market data, our own technologies and a knowledge base about local markets, we carefully analyze the marketing situation, find demand and unoccupied niches.
Based on the analysis, we create brand strategies that are effective for a particular market.
If necessary, the Kwendi Media Branding attracts foreign partners who add their expertise and data.
Experience and tools allow Kwendi Media Branding to quickly and thoroughly analyze the market situation, make a forecast and help a media brand plan its actions.
We have been buying industry research and data since 2005, and since 2010 we have been tracking promo activity of Ukrainian TV channels.
Thanks to direct contacts with international partners, we quickly collect information about foreign markets and analyze best practices.
Based on the analysis, we give media brands recommendations how to struggle for consumer love.
When developing a media brand strategy, Kwendi Media Branding is actively working with a media brand marketing team. If necessary, we help shape it and train it.