Kwendi Media Branding

Kwendi Media Branding is marketing consultancy for media companies. Our focus is creating media brands and marketing strategies for media brands. We carefully analyze impact of media on people and find the ways to satisfy their needs in content.

We developed proprietary algorithms and brand creation tools exclusive for media market. We permanently analyze markets of different countries to know their trends and peculiarities and best practices.

We share the experience – we do not only create practical solutions but help clients put together the team, which would turn them into reality.

Kwendi Media Branding clients are leading media holdings and content producers in Ukraine and other markets.

Media brands and strategies creation

Our job is to make consumers love media brands. We help media brands understand what is the best way to meet consumers needs and expectations. We help create strong relations between media and people.

Our marketing tools aтв methodologies are specially adopted for media market. We thoroughly analyze market situation, determine niches and demand zones. We create media brand strategies, that are innovative but realistic, with firm business background.

We love to team up with international partners to make the best combination of local experience with high international standards.

Media market analytics

At Kwendi Media Branding you get fast but thorough analyses of current situation and trends in your market and/or segment. We regularly forecast media markets development to help clients plan their activities.

On the basis of market analytics we help holdings harmonize portfolio of media assets and give recommendations on competitive activities.

We have full access to industrial data of Ukraine and Russia TV markets on daily basis. Since 2010 we do our own tracking of Ukrainian TV channels promo activities.

Through our international partners Kwendi has direct access to media market data abroad. We regularly analyze best practices.

Media trainings

We regularly do personal consulting and trainings for media companies’ marketing staff and top managers.

Reviews
  • Sabina Ablyaeva
    PR director of Ukraina channel

    We work with Kwendi during 4 years. Their analytics is valuable tool, which we use in our work every day. It allows us to correlate the correctness of our actions for achieving our goals. I want to note competence and quality workmanship of Kwendi experts, and also – high professionalism and quality of their services. During all cooperation period the company demonstrates responsible approach to tasks and addresses emerging issues in time.

  • Nataliya Boyko
    Marketing director of UMH Publishing

    We cooperate with Kwendi for the last five years. They offer more than just consulting – this is mutual business development, unspoken understanding, confidence in quality, calls anytime and sincere willingness to help. I can tell those, who is thinking over the choice of strategic partner – just call them, you will never regret!

Experts
  • Andrey Taranov
    Kwendi partner

    Co-founder of Kwendi expert group since March, 2005.

    Started his career as assistant in Provid/BBDO agency in 1995. After the position of managing director in Media Direction Ukraine, Andrey performed as media marketing and communicational strategies consultant.

    He held classes of marketing in Institute of International Relations in 2001. Andrey was a juryman at KIAF and X-Ray advertising festivals.

  • Tatyana Chervonnaya
    Expert on media strategies

    Works on media market since 1997. Before joining Kwendi Tatyana has worked in such companies as Consulting Ukraine, AGB Ukraine, ADM, Zenith Media, Media Direction Ukraine. Since March 2005 she is expert on media strategies in Kwendi.

  • Yuriy Vyrovoy
    Kwendi Media Branding partner
    Joined Kwendi in 2008. Previously he researched TV content perception on 1+1 channel, was occupied with researches and their automation and optimization in AMM company, worked as analyst on STB TV channel. Workes on Ukrainian advertising and media market since 2004.
  • Konstantin Tregub
    PR-analytics expert

    Works on media market since 2004. Working in Pleon Talan PR-agency he serviced such clients as Reemstma, Nivea, adidas, Indesit, Ariston, АВК, FC Shakhtar. In February 2007, after finishing agency work on project manager position, he joined Kwendi as PR-analytics expert.

  • Tatyana Zaritskaya
    Media market analyst

    Graduated from M.P.Dragomanov National Pedagogic University with a degree in sociology. In 2009, she joined Kwendi group, now is engaged in the media market analytics.