Media consumption and media market analysis, trendwatching and forecasting
Kwendi Promo Monitor — tracking and benchmarking promo activity of media brands to evaluate competitive efforts, on-air and off-air
Kwendi Promo Mix — measuring total media pressure on the consumers, including owned and earned digital media, as well as social network buzz
Kwendi Profile Evaluation (KPE) — tool to measure how media content is relevant to Target Brand Profile and To cluster the best and the worst content by channel, platform, type and genre. Content analysis of news flows and information attacks — from business to propaganda

Media content and communication analysis

Media consumption and media market analysis, trendwatching and forecasting
Kwendi Promo Monitor — tracking and benchmarking promo activity of media brands to evaluate competitive efforts, on-air and off-air
Kwendi Promo Mix — measuring total media pressure on the consumers, including owned and earned digital media, as well as social network buzz
Kwendi Profile Evaluation (KPE) — tool to measure how media content is relevant to Target Brand Profile and To cluster the best and the worst content by channel, platform, type and genre Special projects (news brands). Content analysis of news flows and information attacks — from business to propaganda.

Positioning and marketing strategies for media brands

Every media brand needs the customers to know it, pay attention to it, spend enough time with it, love it and buy it
We help mass market leaders as well as special interest media brands, new and old ones.

To set realistic goals
To create positioning and strategy guidelines
To plan and prioritize their marketing efforts
To organize marketing processes to achieve these goals
To evaluate the results and formulate learnings
To assure sustainable development and consistency through the year

Positioning and marketing strategies for media brands

Every media brand needs the customers to know it, pay attention to it, spend enough time with it, love it and buy it
We help mass market leaders as well as special interest media brands, new and old ones.

To set realistic goals
To create positioning and strategy guidelines
To plan and prioritize their marketing efforts
To organize marketing processes to achieve these goals
To evaluate the results and formulate learnings
To assure sustainable development and consistency through the year

Media training and personal advisory

Our 15+ years experienced experts help upskill your marketing team and find new ideas

Strategic workshops to bring best practices
Participation in brainstorms and moderation
Personal professional boost for management and stakeholder
Help in marketing teams' development from the current point to an effectively performing unit

Please read the presentation about Roadmap To Success analytical and upskilling package for TV brands developed by Kwendi and James&Wilkinson Media (UK)

Media training and personal advisory

Our 15+ years experienced experts help upskill your marketing team and find new ideas

Strategic workshops to bring best practices
Participation in brainstorms and moderation
Personal professional boost for management and stakeholder
Help in marketing teams' development from the current point to an effectively performing unit

Please read the presentation about Roadmap To Success analytical and upskilling package for TV brands developed by Kwendi and James&Wilkinson Media (UK)

Audit of current position

Market analyses and trends forecasting

Analyses of values and needs of customers

Goals setting

Ideas for positioning and strategic hypotheses

Hypotheses testing/approval

Marketing strategy/planning

Implementation phase

Control over implementation

Reporting and Learnings phase

Kwendi Team can be your partner through the whole cycle

Kwendi Media Branding Team

Andriy Taranov

Founder, managing partner

Tetiana Chervonna

Partner

Kostiantyn Tregub

Partner

Marharyta Soinikova

Head of analytics

Violetta Seleznova

Senior analyst

Valeriia Bila

Analyst

Olena Kulaga

Junior analyst

Angelika Ivko

Junior analyst

Our Clients Love Us

IDS Borjomi International has been working with Kwendi Media Audit since 2006 in Ukraine. During these years Kwendi executed whole range of services: pre media audits, post media audits, media pitches management, TV deals consultancy.
Since 2010 our cooperation expanded to eight more countries including Russia, Georgia, Azerbaijan, Kazakhstan, Belarus, Lithuania, Latvia and Estonia.
Kwendi's work is always of a high standard and they bring valuable knowledge and insights across all the markets.

NATALIYA MATUSEVICH

Business development and marketing director IDS Borjomi International

Astellas Pharma Europe works with Kwendi in several directions related to media and marketing consultancy:

Management of media pitches, media audit and media plans audit in Russia and Ukraine
Marketing effectiveness tracking in Ukraine (sales vs media analytics)
Management of a media pitch in Kazakhstan
Media audit in Belarus

Kwendi's team always shows high standards of professionalism, expertise and brings useful and effective recommendations in all directions we are working with them.

ANDREY KOMISSAROV

Head of marketing department, representative office of Astellas Pharma Europe B.V. in Moscow

Creativity, unconventional approach to traditional, at first glance, television is very important for research as well as for cinematograph. Viewer changes, becomes more demanding and, frequently, sophisticated in TV product selection. But to understand how to provoke his interest, how to attract and keep his attention, what is it that changes in his perception of the world and what, on this basis, to show the "blue screen", we receive assistance from interesting, often non-standard methods of Kwendi. Colleagues, keep looking for new solutions in research instruments and methods. I wish you inspiration and good luck!

JULIA KAKHANOVSKAYA

Head of analytics department of Ukraina channel

Kwendi Impact Studies is highly-qualified contractor. Results of their researches were authorized by Broadcast Programming & Research (BPR) – a known authority on media consulting for radio companies.

Working with Kwendi Impact Studies we have got dutiful partner, which shows flexible approach, desire to solve the problem. Their team is really interested in client tasks.

OKSANA SHAVEL

Marketing director of TAVR radiogroup

«Samiy umniy» project used services of Kwendi Impact Studies many times. We always received exacting and highly competent research of not only Ukrainian, but also Russian TV audience. Kwendi Impact Studies analytics allowed to create a very detailed and voluminous portrait of program viewer. Due to the better understanding of audience specifics, we were able to offer effective options of placing the program onto air.

During or cooperation Kwendi Impact Studies gained a reputation of reliable and professional partner. We are glad to meet them and we hope to continue cooperation.

VLADIMIR OSELEDCHIK

Producer of «Samiy umniy» («The smartest») TV project

We work with Kwendi during 4 years. Their analytics is valuable tool, which we use in our work every day. It allows us to correlate the correctness of our actions for achieving our goals. I want to note competence and quality workmanship of Kwendi experts, and also – high professionalism and quality of their services. During all cooperation period the company demonstrates responsible approach to tasks and addresses emerging issues in time.

SABINA ABLYAEVA

Ex-CCO of Ukraina channel

We cooperate with Kwendi for the last five years. They offer more than just consulting – this is mutual business development, unspoken understanding, confidence in quality, calls anytime and sincere willingness to help. I can tell those, who is thinking over the choice of strategic partner – just call them, you will never regret!

NATALIYA BOYKO

Ex-Marketer of UMH Publishing

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7, Krutiy Uzviz, Kyiv, Ukraine, 01004

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