We help big media brands understand and love their consumers properly

KWENDI MEDIA BRANDING

We are a leading independent marketing and media consultancy in Eastern Europe and Central Asia since 2005

We are a leading independent marketing and media consultancy in Eastern Europe and Central Asia since 2005

SERVICES
PRODUCTS
PRODUCTS
We profess customer-centric approach, believe in statistics and help creative and analytics do their best together

Media content and communication analysis

Media consumption and media market analysis, trendwatching and forecasting
Kwendi Promo Monitor — tracking and benchmarking promo activity of media brands to evaluate competitive efforts, on-air and off-air
Kwendi Promo Mix — measuring total media pressure on the consumers, including owned and earned digital media, as well as social network buzz
Kwendi Profile Evaluation (KPE) — tool to measure how media content is relevant to Target Brand Profile and To cluster the best and the worst content by channel, platform, type and genre. Content analysis of news flows and information attacks — from business to propaganda

Media content and communication analysis

Media consumption and media market analysis, trendwatching and forecasting
Kwendi Promo Monitor — tracking and benchmarking promo activity of media brands to evaluate competitive efforts, on-air and off-air
Kwendi Promo Mix — measuring total media pressure on the consumers, including owned and earned digital media, as well as social network buzz
Kwendi Profile Evaluation (KPE) — tool to measure how media content is relevant to Target Brand Profile and To cluster the best and the worst content by channel, platform, type and genre Special projects (news brands). Content analysis of news flows and information attacks — from business to propaganda.

Positioning and marketing strategies for media brands

Every media brand needs the customers to know it, pay attention to it, spend enough time with it, love it and buy it
We help mass market leaders as well as special interest media brands, new and old ones.
  • To set realistic goals
  • To create positioning and strategy guidelines
  • To plan and prioritize their marketing efforts
  • To organize marketing processes to achieve these goals
  • To evaluate the results and formulate learnings
  • To assure sustainable development and consistency through the year

Positioning and marketing strategies for media brands

Every media brand needs the customers to know it, pay attention to it, spend enough time with it, love it and buy it
We help mass market leaders as well as special interest media brands, new and old ones.
  • To set realistic goals
  • To create positioning and strategy guidelines
  • To plan and prioritize their marketing efforts
  • To organize marketing processes to achieve these goals
  • To evaluate the results and formulate learnings
  • To assure sustainable development and consistency through the year

Media training and personal advisory

Our 15+ years experienced experts help upskill your marketing team and find new ideas
  • Strategic workshops to bring best practices
  • Participation in brainstorms and moderation
  • Personal professional boost for management and stakeholder
  • Help in marketing teams' development from the current point to an effectively performing unit
Please read the presentation about Roadmap To Success analytical and upskilling package for TV brands developed by Kwendi and James&Wilkinson Media (UK)

Media training and personal advisory

Our 15+ years experienced experts help upskill your marketing team and find new ideas
  • Strategic workshops to bring best practices
  • Participation in brainstorms and moderation
  • Personal professional boost for management and stakeholder
  • Help in marketing teams' development from the current point to an effectively performing unit
Please read the presentation about Roadmap To Success analytical and upskilling package for TV brands developed by Kwendi and James&Wilkinson Media (UK)
Audit of current position
Market analyses and trends forecasting
Analyses of values and needs of customers
Goals setting
Ideas for positioning and strategic hypotheses
Hypotheses testing/approval
Marketing strategy/planning
Implementation phase
Control over implementation
Reporting and Learnings phase
Kwendi Team can be your partner through the whole cycle
Kwendi Media Branding Team
Andriy Taranov
Founder, managing partner
Tetiana Chervonna
Partner
Kostiantyn Tregub
Partner
Marharyta Soinikova
Head of analytics
Violetta Seleznova
Senior analyst
Valeriia Bila
Analyst
Olena Kulaga
Junior analyst
Angelika Ivko
Junior analyst
Our news
Contact Us
hello@kwendi.net
7, Krutiy Uzviz, Kyiv, Ukraine, 01004
Leading independent marketing and media consultancy
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