In 2020 we developed this new methodology within Kwendi Promo Monitor ecosystem. It allows to evaluate the cumulative contacts received in media of different types. The single system of axes that unites all measurable communication channels — from on-air ads to OOH.
Kwendi Promo Mix can:
- Evaluate the contribution of each media to the total marketing mix
- Analyze the data for any combination of competitors
- Flexibly change the visual presentation of data in the report with the help of an intuitive interface