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30
April
2021
Kwendi Media Marketing
Kwendi TV Promo Monitor: the show «The Masked Singer» became the most mentioned TV project of the first quarter of 2021
According to the results of the study of the promotional activity of Ukrainian TV channels Kwendi TV Promo Monitor for the first quarter of 2021, the show «The Masked Singer» (channel Ukraine) received the largest number of mentions in the media among the programs of Ukrainian television. The star detective of this show Olya Polyakova is the most mentioned face of Ukrainian TV channels.
08
April
2021
Kwendi Media Audit
Results of the regular Kwendi Media Audit survey on media inflation 2020/2019
The opinions of the advertising market participants were significantly divided
25
November
2020
Kwendi Media Audit
Kwendi Media Audit regular survey in November: the growth rate of media inflation in direct advertising on TV will decrease in 2021
The survey was traditionally attended by the largest advertising holdings and media agencies of Ukraine: Publicis Groupe Ukraine, Dentsu Aegis Network Ukraine, OM OMD Group Ukraine, razom communications, Group M, Sigma, and Media Systems.
01
September
2020
Kwendi Media Audit
Kwendi Media Audit regular survey update in August: media inflation estimate for direct TV advertising has increased in 2021
Following the publication of the August pool wave results, one of the participants in the pool of respondents changed their optimistic forecast of deflation in direct advertising on TV in 2021 to more cautious expectations. Thus, the consolidated estimate for this type of placement changed from 18% to 20%.
27
August
2020
Kwendi Media Audit
Kwendi Media Audit regular survey:advertising market predicts that in 2021 TV will concede to digital in terms of media inflation
All the largest Ukrainian advertising holdings and media agencies traditionally took part in the survey: Publicis Groupe Ukraine, Dentsu Aegis Network Ukraine, OM OMD Group Ukraine, razom communications, Group M, Sigma and Media Systems.
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