Kwendi TV Promo Monitor: Serhiy Lyovochkin became Inter's brand face in media in the first half of 2018

Kwendi Media Marketing 09 August, 2018

According to the results of a study of promo activity of Ukrainian TV channels — Kwendi TV Promo Monitor — in January-June 2018, the largest number of media references among people associated with Inter TV channel was received by Serhiy Lyovochkin. He was ahead of TV presenters Andriy Domanskiy and Andriy Danilevich. Most of Lyovochkin’s references are with political topics.

The leader on mentions among 1+1 channel projects was Voice of the Country show, which star coach Serhiy Babkin became the most mentioned channel's person. 

ICTV channel had the political talk show Freedom of Speech and journalist Pavel Kazarin as the most mentioned in media.

Football World Cup was most often mentioned among projects, shown on Inter.

Among the objects of Noviy Channel, show Vid Patsanky Do Panyanky and Olha Freymut were in the lead.

Eurovision-2018 and its Ukranian representative MELOVIN received the biggest media attention from STB's objects.

The leading objects of Ukraina channel were Morning With Ukraine and its host Liliya Rebrik.

Complete research results are available to Kwendi's clients.

More than 100 print and online media were analyzed in the study.

Kwendi TV Promo Monitor is carried out monthly and includes information on channels' PR-activity and the volume of their direct advertising.