Kwendi Media Audit regular survey:advertising price inflation in 2020 will decline in all media categories except digital

Kwendi Media Audit 02 March, 2020

All the largest Ukrainian advertising holdings traditionally took part in the survey:  Publicis Groupe Ukraine, Dentsu Aegis Network Ukraine, Omnicom Media Group (Media Direction and Optimum Media), razom communications and Group M. 

As part of a regular initiative, Kwendi Media Audit team has consolidated media inflation forecasts from market experts. The survey data is presented as an average value for each media with an indication of minimum and maximum inflation forecasts. The survey was conducted in February 2020.

Consolidated results of advertising market experts survey

Forecasted inflation rates for 2020, although they turned out to be less than last year’s inflation, still remain above 20% for almost all media except print media, where average inflation is expected to reach 12-16%. The leader in media inflation remains TV with a forecast above 30%.

All forecasts are given for price inflation in national currency.

Kwendi Media Audit thanks to all survey participants for their support of the initiative to create a transparent consolidated assessment of price movements in the market. Our company conducts regular surveys of Ukrainian largest advertising holdings regarding media inflation since 2014.

Kwendi Media Audit conducts independent expertise of effectiveness advertising investments in media on the markets of Central Europe, Caucasus, and Central Asia. Kwendi Media Audit was established in 2005 and during that time audited 1000+ advertising campaigns with a total budget of more than $ 1 billion. Kwendi Media Audit is a partner of leading international companies — Ebiquity, ECI, DG2, Stars, Media Path, MediaSense, FutureLab, and others. Please, find more on kwendi.net.