Kwendi TV Promo Monitor: the show «The Masked Singer» became the most mentioned TV project of the first quarter of 2021

Kwendi Media Marketing 30 April, 2021

According to the results of the study of the promotional activity of Ukrainian TV channels Kwendi TV Promo Monitor for the first quarter of 2021, the show «The Masked Singer» (channel Ukraine) received the largest number of mentions in the media among the programs of Ukrainian television. The star detective of this show Olya Polyakova is the most mentioned face of Ukrainian TV channels.

The 1+1 channel focused on «The Voice» show and its coach and «Lip Sink Battle» host, Tina Karol.

The media leaders of the ICTV channel are the political talk show «Svoboda slova» and the owner of the StarLightMedia group Viktor Pinchuk.

The greatest number of references among the objects of the channel Inter was received by the talk show «Kasaetsya kazhdogo» and Dmitry Firtash.

Lesya Nikityuk is the most mentioned TV host in the media at the Novij channel. Her former project «Orel i reshka» is the leader among the channel's projects.

The STB leaders in terms of media attention were the dating show «The Bachelor» and its main character Mikhail Zalivako.

The full results of the study are available to Kwendi customers. 

Kwendi TV Promo Monitor analyzed over 100 print and online media.

The study of the promotional activity of Ukrainian TV channels by Kwendi TV Promo Monitor is carried out monthly and includes information on the PR activity of the channels and the volume of direct advertising they place, as well as on-air promotions.

 

 

For more information, please contact Konstantin Tregub

tregub@kwendi.net, +38 067 908 00 48

Information reference

Kwendi mass communications expertise & management is a consulting group specializing in analytics, research, and strategic developments in the field of mass media communications. The group was founded in 2005. Read more at www.kwendi.net.