Media audit

When it comes to media spending, you need to know you’re getting what you paid for. Did you receive what was purchased, was a fair price paid, and were resources managed appropriately?

We will provide you with verification of advertising placements and expert advice on quality of your media agency work.

It is necessary if you are looking for answers to questions:

• Does the media strategy match the brief, competitive environment and brand communication objectives?
• Was the planning and placement optimal for the key parameters of the strategy, competitive environment and market practice?
• How well are the media parameters planned and implemented?
• Were purchasing prices optimal taking into account market benchmarks, seasonality, budget level and other parameters?
• Carrying out a media audit makes it possible to identify problem points in the work of the agency and optimize the planning and procurement of advertising in the future.

Our services are used by marketing and procurement specialists from 100+ international and national companies.

Pitch management

When you want to choose the best partner for ads planning and buying in a country or region, the Kwendi Media Audit team will help you fully organize the process, from the correct task and analysis of potential participants, to briefings and presentations organization, scoring and preparing the most complete information for decision.

Our experience, expertise and knowledge allow you to

• Create the media brief and choose participating agencies
• Set up timing and procedures for media pitch
• Make thorough analyses of proposals
• Conclude the contract with the winner that includes all necessary garanties

The Kwendi Media Audit team has managed over 100 media pitches.

Media consultancy

Kwendi Media Audit provides advertisers with advice on media landscapes, opening up new opportunities based on best practices.

We help companies increase the effectiveness of cooperation with a media agency, and help an agency better understand the objectives of the advertiser.

Kwendi Media Audit conducts personal consultations and trainings for top management, as well as marketing and procurement teams of large advertisers.

Analyses

Kwendi has direct access to media audience data.

Kwendi Media Audit conducts analysis based on data from various media consumption research. We work with major advertisers, evaluate efficiency of media channels, and solve a variety of marketing tasks.

We empower our clients with the knowledge they need to better control their media ecosystem.

Relationships with media agency

We work to create trust, transparency, and accountability by building productive relationships between advertiser and its media agency. 

The Kwendi Media Audit team helps to build the process of interaction between the client and the agency. Our principles are openness, transparency and mutual understanding for all participants in the process. We help to set up agency performance evaluation system in order to encourage success and timely correct gaps.