We make an independent review of the effectiveness and efficiency of media advertising investments. We help clients to control their advertising costs, optimize procurement, organize media pitches, and establish transparent and efficective relationships between advertiser and agency.
Kwendi Media Audit was created in 2005 and has audited 1000+ advertising campaigns with a total budget of more than $1 billion.
Kwendi Media Audit is a partner of leading international companies - Ebiquity, ECI, DG2, Stars, Media Path, MediaSense, FutureLab, and others. We have extensive experience in adapting international reporting standards to the local markets of Eastern Europe, Caucasus and Central Asia.
The Kwendi team has unique experience in rapidly changing markets. Our methods allow us to quickly and reasonably advice on the changing media landscape of different countries.
We do not buy or plan advertising, are not affiliated with any media or advertising company, and provide an independent opinion for the largest advertisers.
When it comes to media spending, you need to know you’re getting what you paid for. Did you receive what was purchased, was a fair price paid, and were resources managed appropriately?
We will provide you with verification of advertising placements and expert advice on quality of your media agency work.
It is necessary if you are looking for answers to questions:
Our services are used by marketing and procurement specialists from 100+ international and national companies.
When you want to choose the best partner for ads planning and buying in a country or region, the Kwendi Media Audit team will help you fully organize the process, from the correct task and analysis of potential participants, to briefings and presentations organization, scoring and preparing the most complete information for decision.
Our experience, expertise and knowledge allow you to
The Kwendi Media Audit team has managed over 100 media pitches.
Kwendi Media Audit provides advertisers with advice on media landscapes, opening up new opportunities based on best practices.
We help companies increase the effectiveness of cooperation with a media agency, and help an agency better understand the objectives of the advertiser.
Kwendi Media Audit conducts personal consultations and trainings for top management, as well as marketing and procurement teams of large advertisers.
Kwendi has direct access to media audience data.
Kwendi Media Audit conducts analysis based on data from various media consumption research. We work with major advertisers, evaluate efficiency of media channels, and solve a variety of marketing tasks.
We empower our clients with the knowledge they need to better control their media ecosystem.
We work to create trust, transparency, and accountability by building productive relationships between advertiser and its media agency.
The Kwendi Media Audit team helps to build the process of interaction between the client and the agency. Our principles are openness, transparency and mutual understanding for all participants in the process. We help to set up agency performance evaluation system in order to encourage success and timely correct gaps.
Svіtlana has been working in media since 1986, she started on the Ukrainian State Television.
For 10 years she was the media director of the Linea12/McCANN ERICKSON agency (since 2001 the media division of Universal McCANN).
Svіtlana Kalinina got an MBA degree from the International Institute of Management (MIM).
In 2006, Svetlana Kalinina became a head of Kwendi Media Audit.
sk@kwendi.net
+38 067 230 82 56
After graduating from the Faculty of Mechanics and Mathematics of Moscow State University, in 1999 Renata started her career in media advertising.
After work as a Media Group Head at Initiative Media Moscow agency Renata worked as a Planning and Media Head of Initiative Media Kyiv, and then as a CEO of MPG Kyiv.
In 2009, Renata Polishchuk joined Kwendi Media Audit.
rp@kwendi.net
Olga Zhuravlyova began her career in media advertising in 2004 at Media Direction Ukraine as a TV Planner. Then she became Media Group Head, after — a Media Head of the agency.
In 2014, Olga Zhuravleva joined Kwendi Media Audit.
zhuravlova@kwendi.net
Victoria Kalugina began her career in media advertising in 1997 as an account manager for Linea12/McCann Erickson agency, then became an account director.
In 2014, Victoria Kalugina joined Kwendi expert group.
kalugina@kwendi.net
Kostiantin Bogomolov started in advertising in 1997 as a media buyer at the agency Visage/Publicis.
He continued his career as outdoor department head of in media agencies B&B, Media Direction Ukraine (formerly Provid/BBDO). Then Kostiantin worked in outdoor advertising operator N-Outdoor.
In 2007, Konstantin Bogomolov joined the Kwendi expert group.
kb@kwendi.net
Kira graduated from NTUU KPI, Institute for applied system analyses in 2009, then did her PhD degree.
Kira Kasianova joined Kwendi Media Audit in 2008.
kasianova@kwendi.net
Andrey did the planning and purchase of media for national and international advertisers for 9 years in the media agency Media Direction Ukraine (formerly Provid/BBDO).
After, he worked as a consultant in the field of media marketing and communication strategies.
In March 2005, Andrey Taranov became the co-founder and managing partner of the Kwendi Expert Group.
He taught advertising and marketing communications at the Kyiv Institute Of International Relations, and was a member of the media jury of the Kyiv International Advertising Festival.
taranov@kwendi.net
+38 050 310 25 62