Channel Ukraina held its first place during 13 of 14 weeks (1+1 took a lead once), Inter was on the last position in TOP-6 during all the period. The peak of STB activity was in the second half of September, ICTV made its maximum in the second half of October.
TOP-3 projects were Dizel Show and Pes-5 series (ICTV), as well as Dancing with the Stars (1+1), besides Dizel Show got two times more GRPs%, than Velyki Vuiky series (1+1), which took the 4th place.
1+1 has 4 projects in TOP-10 which is more than for any other competitor. Channel Ukraina used half of its GRPs% for mini-series and feature films promo. The same two channels actively used menu-board format — it took 21% of all Ukraina’s GRPs% and 13% for 1+1.
Kwendi TV Promo Monitor study is carried out monthly and includes information on PR
activity of Ukranian channels and the volume of their direct advertising. Since October 2019, the research contains the analysis of their on-air promo. Complete research results are available to Kwendi customers.
Comments to methodology
We valued the weights (total amount of ratings) for the following promo formats by Communication Alliance classification:
- Program announcement / advertising-announcement, including menu-boards (description — announcement program guide).
- Announcement (advertising cutoff) / advertising-announcement (advertising cutoff)
Announcements classification:
- Program announcement — announcement episode for channel’s project, which is situated in announcement block
- Advertising-announcement (advertising cutoff) — sponsor is mentioned in the announcement of the project
- Announcement (advertising cutoff) — announcement of the project, as a rule, up to 10 seconds, which is situated in advertising bumper (sign “advertising” is present)
TV audience research data belongs to TIC. Panel Operator — Nielsen; monitoring — Communication Alliance. Data is provided by Kwendi Media Audit. Data is calculated for the audience 18-54 in the cities 50 thousands+ for the period from August 1 to October 31, 2019, in terms of GRPs% indicator. You may find more information on indicators and the definition of target audiences in TIC glossary.