Kwendi News

Kwendi Media Audit regular survey on media inflation forecasts for the current 2021 and next 2022

The survey was attended by the largest advertising holdings and media agencies of Ukraine: Dentsu Aegis Network Ukraine, OM OMD Group Ukraine, razom communications, Sigma and Media Systems, as well as TV sales houses.

In September 2021, the Kwendi Media Audit expert group reassembled media inflation forecasts from key participants in the Ukrainian advertising market. The survey data is presented as an average for each media, indicating the minimum and maximum inflation forecasts. Household TV sales data were used as benchmarks.

Consolidated results of the survey of Advertising Market Experts



The market situation remains extremely volatile. The change in the structure of TV sales led to significant changes in the prices of real transactions, depending on the choice of sales house. The actual inflation for each advertiser can be very different from the given average inflation forecast.

We provide forecasts for 2022. But please note that the inflation rate may change by the end of 2021 when negotiations for most of the TV budgets are over.

Forecasts are given for price inflation in local currency.

Kwendi Media Audit would like to thank all survey participants for supporting the initiative to create an open consolidated assessment of market price dynamics. Our company has been conducting regular surveys of the country's largest advertising holdings on media inflation in Ukraine since 2014.

For more information, please contact Konstantin Tregub

tregub@kwendi.net, +38 067 908 00 48


Information reference

Kwendi Media Audit is a leading independent media auditor in Eastern Europe and Central Asia, providing media audit services in Ukraine since 2006. Partner of international companies Ebiquity, ECI, MediaSense. Website - http://kwendi.net