Kwendi News

Kwendi TV Promo Monitor 2021: the most mentioned people in the media of two Ukrainian TV channels became their owners

According to the results of a study of the promotional activity of Ukrainian TV channels Kwendi TV Promo Monitor in 2021, Dmitry Firtash became the most mentioned person in the media associated with the Inter channel. Viktor Pinchuk became the leader in terms of mentions on the ICTV channel.

The ex-mentor of the Voice Tina Karol topped the list of the most mentioned people of the 1+1 channel. The channel's most popular media program was the morning show Snidanok z 1+1.

Among ICTV programs, the media most often wrote about the political talk show Svoboda slova. The social talk show Kasaetsya kazhdogo has become the leader in the mention of Inter.

Lesya Nikityuk took first place among the most popular faces in the media of the New Channel. Among the channel's programs in the focus of the Ukrainian media was the travel show Orel i reshka.

The Bachelorette project and its main character in 2021, Zlata Ognevich, received the most mentions among the objects of the STB channel.

Another tandem of leaders formed on the Ukraine channel — the most mentioned there were the Mask show and its star detective Olya Polyakova.

The full results of the study are available to Kwendi customers.

Kwendi TV Promo Monitor analyzed over 100 print and online media.
The study of the promotional activity of Ukrainian TV channels by Kwendi TV Promo Monitor is carried out monthly and includes information on the PR activity of the channels and the volume of direct advertising they place, as well as on-air promotions.

For more information, please contact Konstantin Tregub, +38 067 908 00 48

Information reference
Kwendi mass communications expertise & management is a consulting group specializing in analytics, research, and strategic developments in the field of mass media communications. The group was founded in 2005. Read more at